When the audit is done, you’ll get to a dashboard that displays your “Site Health” score. Work with a developer to resolve major issues causing delays. If you get your score to the mid-80s, then you’re usually in great shape. I’ve not seen noticeable SEO gains from pushing scores much higher than that. If you’re using WordPress, most themes are mobile-optimized by default.

Website Speed, Performance & Security

Properly optimized alt text allows screen readers to inform site users with visual impairments exactly what they are seeing. Alt text, or alternative text, describes an image on a website. It is an incredibly important part of image optimization, as it improves accessibility on your website for millions of people throughout the world who are visually impaired. Plus, as clusters of multiple-language pages share each other’s ranking signals, using hreflang tags correctly can have a direct impact as a ranking factor.

Depending on the size of your website, you may need to request a custom quote for your audit. For example, our SEO audits include a certain number of pages. We’ve partnered with several companies, however, that have hundreds of pages on their site. Size — it’s the most influential factor on the cost of your SEO audit.

Which SEO tool is best?

• In fact, Semrush is so sure they’ll satisfy your SEO needs, the CEO has offered to eat his hat if you find another service offering the same list of uniquely helpful features!
• SEO Audit 365 provides a comprehensive SEO audit report of your website that covers all aspects of on-page optimization.
• But nowadays, if a domain has a deeply entrenched penalty, starting fresh might actually save time and effort in the long run.
• People intentionally seek out the information SEO helps surface, making it a more user-friendly and consumer-centered marketing tool.

I run a Screaming Frog audit for BHS Links most of my clients and take it to the bank, it finds one or two (or more) issues every time. I use Surfer and/or GrowthBar every day for AI content creation and page auditing. They are also working on a feature that would allow for easy side-by-side comparisons of previous crawls, to chart your progress and make cohesive action plans. Surfer also has a new tool called Grow Flow that uses your Google Search Console data to identify biggest gaps in your content strategy. The checklist functionality is super convenient if you’re working in a team setting or you want to integrate elements of checklists into the engineering roadmap. This free SEO tool is extremely user-friendly and only requires your website’s URL to start.

This can help test various important facets of a site and then provide specific recommendations. Knowing where your traffic is coming from will help you better understand your audience’s behavior and will help you optimize your site’s content to suit their needs. From there, you can download the latest links and create a link audit spreadsheet. Afterward, you manually evaluate your links by paying attention to factors like anchor text, IP address, and page content. Google Structured Data Testing Tool is a free online tool provided by Google that validates and troubleshoots structured data markup implemented on websites. In today’s competitive digital landscape, on-page SEO audits are a must-have, so don’t hesitate to walk through our SEO checklist.

If you want to rank in the first search result, however, you need to maintain a website that follows SEO best practices. In fact, 91% of businesses say they are happy with the ROI they received from the improvements they made to their SEO strategy based on suggestions from their SEO audit. Depending on your business, you may find a small agency meets your needs and budget. For example, a small agency is often an excellent partner for a startup. If you’re an established enterprise or SMB, however, a larger agency provides the best value. While you can partner with an agency of any size, there are unique benefits to partnering with a larger one.

Unlock the power of advanced SEO tools and data-driven insights. That means we’ll work to keep this audit checklist up-to-date as SEO changes, so be sure to check back for new updates. If you have any additions or suggestions, please let us know in the comments below. Videos play an increasingly important role on the web, but in truth, many sites pay no attention to video SEO. This is one area where Google simply won’t “figure it out” without solid, technical SEO.

This will send the selected prospects to the Link Building tool, where you can set up a new project for your domain. Sites that link to your competitors are excellent prospects since they’ve already shown interest in your niche. The tool will give you a solid comparison of the key metrics of the selected domains. These will give you a good overview of where you’re lagging behind or excelling.