Customers are going online just to research and then complete the purchase in person. This is mostly true for millennials, as they use to research online before purchasing in a store. First and foremost, the site needs to be configured with an SSL certificate over https. Also, include links in your footer to a privacy policy and a terms and conditions page so users can easily access them if they have any concerns. On this eCommerce website, the search box is placed in a high-value location on the home page. The placeholder text gives users inspiration on what to search, potentially leading to product discovery and more sales.

• Did you know that 88% of online shoppers are less likely to return to an eCommerce website with a poor design?
• These alerts can be sent to desktop and mobile devices, thereby expanding the reach of the e-commerce business.
• The filtering and sorting may be applicable for browsing categories of products in addition to the site search results.
• By integrating FedEx API on Turcom ecommerce website, we made it possible to display a predicted time of delivery, which instilled trust in users.

This is what AR/VR Technology can achieve – a mix of virtual and actual customer experience to inform purchasing decisions. Optimize your images and videos to be ‘shoppable’, meaning that your customers can buy your products straight from your visual content. Social media platforms and even Google Lens now allow customers to use images as a direct link to purchase products. The visual aspects of your website are the first thing to catch your users’ eyes. Mobile payments such as Venmo, cryptocurrencies, and digital wallets are among the emerging preferred alternative payment methods.

What are the keys to a winning ecommerce strategy?

Upload high-quality photos of your products, introduce advanced product search and filtering functions, customize calls-to-action, etc. Using micro-animations on an ecommerce website can really improve the overall user experience (UX) and highlight areas of a page where you’d like your customers to focus. Typically, micro-interactions take the form of confirmation messages, hover animations, scrolling visuals, transition animations, sound effects, and error messages.

Final price is placed right before the Place order button, so if everything is as expected, the customer could easily complete the checkout process. Maybe you provide a discount or free shipping when buying 2 or more similar items, or add a gift for buying this product. Make sure people understand the value they’re receiving by highlighting the original price, discount amount, and the new price.

№5 Search Box

These effective visual aids don’t just tell people where they are on your ecommerce store but they also help Google work out how your site is structured. Breadcrumbs facilitate website navigation by making it simple for users to move between a product catalog, categories, and homepages. Sometimes, it’s necessary to bring in a professional e-commerce development company to implement new functionality on a website. Keep reading to learn which ecommerce website best practices and features you need to include. We’ve all read those witty notifications from food and grocery delivery apps; notifications however aren’t only for mobile apps. Websites too can use push notifications to create awareness around new offerings, remind about abandoned carts, share shipping updates, etc.

In the event that something were to happen to your site, you would have a recent backup to restore. In addition to SSL certificates and PCI compliance, your site should have a robust firewall and multiple layers of protection on its login and contact forms. As important as other SEO and UX factors are, page loading time is vital for both users and search engines. Visitors will likely give up waiting and go elsewhere if a website takes too long to load. The categories, colors, descriptions, sizes, etc., of your products, should be modifiable without the help of a developer from the site’s backend.

Must-Have Features For Successful Ecommerce Website

That’s why we gathered the best ecommerce features in one article. A well-designed shopping cart is a must-have for all online shops. The cart is the first screen of checkout on most eCommerce website. The purpose is to quickly and efficiently remind the customer the products they have selected, give them a chance to make changes, and let them know about any additional products they might like.

They can be seasonal products, new products, or products that need to be sold first. Featured Products can be marked as “Manager’s Choice” or “Manager’s Pick” which will make it easier for the customer to spot them when they are listed in search returns. They should be placed on the home page so that the customer can quickly access them. Having a wide how to create a custom e-commerce website range of payment choices opens the doors for additional customers to try your business and this will cause additional customers semipermanent. When considering customer expertise, it’s necessary for merchants to supply a spread of payments. In today’s payment surroundings, customers opt to have a spread of selections to complete a buying deal.

The Most Important eCommerce Features Your Website Needs Include:

Ideally, product detail pages should include several high-res photos for each product. Shoppers may want to see different sides or angles of the product. The more they can see, the better they’ll feel about buying a product they haven’t been able to see in person. When you visit their site, you’ll see the recognizable New Balance logo in the site header, and the huge photo on the homepage also shows a shoe emblazoned with the logo.

One factor that propelled the growth of the global eCommerce industry is the penetration of digital buyers. Another Statista report shows that 74.3% of Americans purchase products online. It improves visibility, helps in establishing credibility, increases user engagement and much more.

User-Friendly Design

Attributes such as price, ratings, model, style, or colour are the most commonly used filters used on e-commerce websites. The placement of the filters on the website is also important; they must be easily accessible and seamlessly integrated into the website’s user interface. The e-commerce market is becoming increasingly competitive with a surge in the number of e-commerce businesses. To remain competitive and successful, businesses must ensure that their e-commerce stores are meticulously set up. A successful e-commerce business is user-friendly, provides customer satisfaction, and reaches the right audience through effective marketing strategies.

First, 75% of shoppers claim that free shipping greatly influences their decision to check out an item. While 68% of consumers prefer to see shipping costs upfront before making a purchase. The global pandemic caused a drastic shift in how shipping and supply chains operate globally, and as a result, consumer behavior also changed. To cope, it’s important that brands manage customers’ expectations.

The Frequently Asked Questions

Three main components should be present in any good shopping cart and checkout system. Make sure there aren’t too many options for the user to wade through, though. In order to keep your consumers engaged and moving forward in the sales process, you should only use the most relevant information. So, https://www.globalcloudteam.com/ if you want your website to be successful, you need to decide what eCommerce website features are essential and what eCommerce platform would best serve your needs. We’ll get you set up with a WordPress ecommerce website and a professional platform so you can start growing your business today.