Start by identifying the keywords your audience is searching for. Each page of your website should then focus on a specific keyword phrase, as high-ranking pages often rank for multiple keywords. Regularly checking your website’s Core Web Vitals can help you optimize mobile performance.

• Instead of coming up with fresh ideas entirely, you could start repurposing some of your old blog posts into infographics.
• Meta descriptions, although in themselves they do not directly affect rankings, can incentivize a user to click on your link.
• This will help you to make sure that you are giving your viewers something to look at and engage with once they get to your page.
• Each time a redirect occurs, the browser has to wait for the server to process the request, which adds unnecessary delay.

Before you can begin developing content for your site, it is complicated to conduct keyword research. Search engine optimization is a collection of strategies and techniques utilized to boost the number of visitors to a site by achieving a high ranking in search results. An essential feature of SEO is making your site intelligible for SEO for both search engine robots and users.

Performing intent research to identify what Google already views as top results should guide the type of content you create and what it should look like. Lifted Websites efficiently elevates online presence for businesses in Scottsdale, AZ and Nationwide. Your website’s keyword rankings depend on your content’s relevancy, quality, and usability. As mentioned above, quality content is a critical ranking factor, and there is no better blueprint to tell you how to achieve that than the E-E-A-T guidelines.

LSI tools such as LSIGraph and Clearscope help you identify and include synonyms and related keywords to the one’s you’re trying to rank for. These tools ensure you’ve used the right language to give Google crawlers your content’s context. By researching and choosing keywords with intent-specific words, you increase your chances of popping up on a search. Once you have your keywords in place, create content that matches this search intent.

Actionable Steps to Improve Your Google Rankings

Let’s get started with our first ranking factor, i.e., choosing relevant keywords. You can take advantage of tools like Semrush’s Position Tracking tool to keep a close eye on your rankings for your targeted keywords. One way to optimize for local SEO SEO Anomaly is by using tools like Listing Management to manage your online business listings and monitor your local search performance. Local SEO focuses on optimizing your website and online presence to show up in local search results.

Local Keywords

We also want to state the importance of broken links and their removal. It uses the number of quality links to the page to rank it in SERPs. Simply put, you’ll need plenty of links to the page to rank it higher on Google. We prefer linking the most to our most important pages to boost them and make them appear in higher search results.

A standout feature of Similarweb’s Rank Tracker is its ability to monitor up to five competitors. This enables you to benchmark your performance against rivals and gain insights into their strategies. You can also identify new competitors appearing on the first page of search results and analyze their ranking positions. Armed with this information, you can adapt your content and SEO tactics to stay competitive.