The higher up the title is, the more relevant it is to impacting your search results. Discover and grow your audience with the checklists in our free guide. Just as you perform a competitive analysis to identify market gaps and differentiate your products and marketing efforts, you’ll need to investigate and analyze competitors’ SEO. You can stay on top of these trends and updates by visiting SEO conferences, listening to popular podcasts, reading SEO blogs and participating in various communities. So, create a website and practice optimization as you learn—from basics to advanced tactics.

Lesson 4: The Fundamentals of On-Page SEO (Can Google Read Your Website?)

For example if you’re writing a page that will appear on a blog internal to your website, you could use a URL slug that reflects your site hierarchy. On this page, squarespace.com/blog/on-page-seo indicates that this page lives on the website’s blog and is focused on on-page SEO as a topic. Add your relevant H2s, H3s, and further headings using both primary and secondary keywords where applicable.

Understand SEO basics

• Search engine spiders can’t “read” images the way a human would.
• Most of us would like it to be higher, but it still means that about half of the sources used rely on traditional SEO results.
• If they’re moving on’ up, it’s clear that these SEO best practices are working.
• Proper SEO will improve the organic visibility of your website in search engines so you can attract qualified visitors to your site (for free).

Great content is content that makes people stop whatever they’re doing to read, share and act on it. You should create content that’s useful, engaging and informative (or entertaining). So far we’ve discussed what SEO is and how it works, let’s now talk about an essential SEO plan every beginner should implement for better search rankings in 2025.

On-page SEO elements like meta tags, headings, and internal links are essential for communicating the relevance of your content to search engines. Cadence helps the document processing service provider (mentioned above) by updating these elements with the right keywords, which improved their site visibility. In short, optimizing your site for SEO makes it easier for your target audience to find your content, products, and services organically—without using paid ads. As mentioned, search engines continue working on their algorithms to improve their users’ experience. The focus points of SEO in 2025 are still high-quality content and technical factors like site speed, security and mobile parity.

SEO is one of the most important and effective marketing channels for various types of businesses. Local SEO is a strategy to make your business more visible in local search results on search engines like Google. When people search for services or products near them, local SEO helps your business appear at the top of the results.

Backlinks

To drive organic traffic, your content needs to be created specifically for topics that people actually search for. Otherwise, no one will be able to find your page on Google’s search result pages (SERPs), and you won’t get any organic traffic. When you get all the parts right, sooner or later, your website will get noticed by search engines, rank higher in the results, and receive valuable organic traffic.

As Google grew from a small project at Stanford, it quickly became the world’s most popular search engine. Google’s emphasis on citations—how many websites link to your website? Finding out a keyword’s monthly search volume, or the number of times it has been searched online in a given month can make it easier to discover popular topics in your niche.

These ads also follow a PPC model, but they appear on an e-commerce site like Google Shopping and link to an organization’s product page. These ads include an image of the product, along with its name and price. You can also improve your SEO knowledge by taking courses that will help you learn the basics. It is important to use a variety of keyword themes in each header, when relevant to the section.

At OWDT, a marketing and web design company, we leverage a comprehensive approach to local SEO that integrates advanced website optimization with expertly managed GBP enhancements. As local search continues BHS Links to evolve, businesses must be ready to adapt to emerging technologies and shifting consumer behaviors. In this dynamic environment, integrating innovative approaches such as AI and SEO can significantly enhance your online visibility and keep you ahead of the competition.